Super Bowl LXI will take place at SoFi Stadium in Inglewood, CA, on Valentine’s Day 2027. While the new NFL season is only two weeks old, the league has mastered the art of generating global attention in everything it does, appealing to football purists and non-sports fans alike. A key part of that is the star power it attracts for its Super Bowl Halftime Show.

Jay-Z’s Roc Nation partners with Apple Music to produce the show. His deal with the NFL grants him final say on who will headline the show. SoFi Stadium has historic significance because the last time the Super Bowl was there, it had a lineup that many believe surpassed Prince with Snoop Dogg, Eminem, Dr. Dre, 50 Cent, and others. The show was so star-studded that Bengals kicker Evan McPherson drew his coaches’ ire by leaving the locker room to watch the show.

For Super Bowl LXI, Jay-Z reportedly has his eye on either Justin Bieber or Harry Styles to headline the program. Bieber and Styles certainly have the global recognition to warrant getting the gig. Still, it will not be known until an announcement is made, and prediction markets offer users the chance to make their own pick as to who will get the nod.

Market volume is beyond $500K. The announcement generally takes place at the end of September or early October. Rest assured that the league will have an idea of the perfect time to make the announcement to maximize its benefit.

Jay-Z himself is tied with Miley Cyrus for the current lead in the prediction market at about 40%. Harry Styles is next with just over 25% probability to be the headliner. Justin Bieber, despite his name being so prominently mentioned, is at around 17%. Taylor Swift is at 4%, for the record.

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Bieber certainly has the star power to headline the Super Bowl. According to reports regarding the selection process, he has not yet been offered the show. It needs to be said that the performer is not paid. Of course, the venue is free publicity and adds to their status. Bieber did take part in the 2026 FIFA World Cup Final.

The percentages for Bieber are relatively low at the moment. Jay-Z is a persuasive businessman, so if he wants Bieber, perhaps the numbers will rise, and he’ll take the opportunity. Currently, it does not seem likely to happen.